Oliv & Oak — a neighborhood café with a curated lifestyle-goods shelf (ceramics, olive oils, linens, candles, a few cookbooks). One corner location, 8 years old, 10 tables, 7 staff. The shelf is ~20% of revenue with a small online shop.

People: Dana Whitfield (owner, sole approver — replies 2–4pm, allergic to hype: "we're not a 'don't miss out!!' kind of shop"). Marco Reyes (manager, backup approver when Dana travels). Sam (barista, approved for on-camera).

Platforms: Instagram @olivandoak (primary, ~5,100 followers) · TikTok (newer, growing fast, ~2,730) · Facebook page is legacy (~2,900, events only, posted by Dana — not in retainer).

Voice: warm, unhurried, a little dry. "We" never "I." Loves: cozy, genuine, unhurried. Hates: salesy, trendy, cutesy. No-gos: scarcity or pressure language, discount-speak, politics, competitor mentions, more than one emoji per caption. Trending audio: the quiet ones, occasionally.

Content pillars: Behind the counter · The shelf · Ask the counter (Sam) · The neighborhood.

Retainer: $1,200/mo — IG + TikTok, 12 feed posts, 4 short-form videos, 8 Stories, weekday community management, scheduling, one revision round per batch, monthly report by the 5th, 30-min monthly call. Renewal Oct 1, 2026.

Add-ons bought: one on-site content day ($550, June — still feeding the feed). Considering: monthly "Ask the counter" series.